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DMA Cleveland and the Web Association Present:

The State of Email Marketing

Doubletree Independence
6200 Quarry Lane
Independence, OH 44131-2218


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When:
Tuesday January 24, 2012 
11:30 AM to 1:15 PM EST
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In the world of interactive, email marketing sometimes seems like "old technology." But most marketers know better, which is why email marketing continues to grow in terms of both marketing budgets and its contribution to the bottom line.

Join us Tuesday, January 24, to hear The State of Email Marketing. What is a priority inbox and why does it matter? How is the explosive growth of smartphones affecting email design? How does integrating email and other tools (e.g. CRM) enhance both channels? Come and learn how to get beyond the basics of email marketing.

Local Experts Presenting at the Event:

Tricia McCune
Director of Email Marketing Strategy at Fathom Online Marketing

Cathleen Zapata
VP, Research & Customer Experience at Metrics Marketing Group

John Cook
Director of eBusiness at SunAmerica Asset Management

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Mongoose Metrics
2012 DMA Sponsor

 

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Mongoose Metrics
2012 DMA Sponsor


Mongoose Metrics is the innovative leader in enterprise phone call tracking and optimization. From high volume enterprise call tracking and call scoring to sophisticated session and keyword level call tracking, we provide the widest range of capabilities and phone call tracking solutions in the industry today.

 Today’s marketing campaigns are complex and often include many touch points including a phone call. Mongoose Metrics’ customers rely upon our expertise in phone conversion and analytics to gain insights into the performance of marketing campaigns. We bring critical insights into how phone calls participate in our customers’ buying processes. www.mongoosemetrics.com


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