DMA Cleveland and the Web Association Present:
The State of Email Marketing
In the world of interactive, email marketing sometimes seems like "old technology." But most marketers know better, which is why email marketing continues to grow in terms of both marketing budgets and its contribution to the bottom line.
Join us Tuesday, January 24, to hear The State of Email Marketing. What is a priority inbox and why does it matter? How is the explosive growth of smartphones affecting email design? How does integrating email and other tools (e.g. CRM) enhance both channels? Come and learn how to get beyond the basics of email marketing. Local Experts Presenting at the Event:Tricia McCuneDirector of Email Marketing Strategy at Fathom Online Marketing Cathleen Zapata VP, Research & Customer Experience at Metrics Marketing GroupJohn CookDirector of eBusiness at SunAmerica Asset Management
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Today’s marketing campaigns are complex and often include many touch points including a phone call. Mongoose Metrics’ customers rely upon our expertise in phone conversion and analytics to gain insights into the performance of marketing campaigns. We bring critical insights into how phone calls participate in our customers’ buying processes. www.mongoosemetrics.com