Windows on the River 
2000 Sycamore
Cleveland, OH 44113



When:
Thursday, May 31st, 2012 5:30-7:30PM, Bridge View room

 As marketers we have access to more data than ever before. Understanding how to interpret and use data to drive conversions and prove ROI for our organizations is critical to our success.

The Web Association and Cleveland DMA invite you to join our panel of experts, Jeff Tirey (Mongoose Metrics), Laurel Miltner (PR 20/20) and Joe Hannum (Wyse Advertising) on May 31 as we discuss the importance of utilizing data in developing your marketing strategies and measuring your effectiveness.

Learn about national and local trends affecting marketers today, how to think about and measure data relevant to your organization, how to prove ROI and how to refine your marketing campaigns using insights obtained from readily-available data sources.

·         Laurel Miltner is assistant vice president at PR 20/20, an inbound marketing agency that combines content, public relations, social media and search marketing into integrated campaigns. Laurel joined the agency in August 2007, and is a 2006 graduate of Baldwin-Wallace College. She works primarily with clients in the tech industry, and manages the agency's marketing efforts. Outside the office, Laurel is involved with the local nonprofit, Shoes and Clothes for Kids. 

·         Joe Hannum is an analytical guy with practical experience developing integrated marketing solutions for clients.  He has over 17 years of experience working on the agency and consulting side and has helped clients such as New York Times Inc., OnStar, Kohl’s, Mattel, Pearle Vision, Cleveland Clinic, Meineke, Rockwell Automation, Moen, GE Lighting, and many others with database marketing, digital marketing and analytical challenges.  He lives in Lakewood with his wife, five children and his dog and running partner Shadow and enjoys relaxing with his favorite beer, Leinenkugel, after all the kids are in bed.

·         Jeff Tirey, Co-Founder and Chief Marketing Officer of Mongoose Metrics, has spent the majority of his professional career dissecting complex data sets and making them actionable for marketers both nationally and internationally.  He was the first person to integrate phone call tracking data into Google Analytics and was vital in developing Session level phone call tracking, which ties keyword search data to phone call conversions. Currently, he is working to leverage large data sets into marketing campaigns using lead augmentation, APIs, and cloud scaping.  Jeff holds a Bachelors degree from Miami University (Ohio) and an MBA from Cleveland State University. He currently lives in Strongsville with his wife and two children and is a self-proclaimed beer connoisseur who can usually be found tinkering with a sewing machine.