DMA Cleveland

What:	Accountability and ROI: Advertising Trends in 2010
When:	September 14th \| 11:30 a.m. - 1:30 p.m. (add to calendar)
Where:	DoubleTree Hotel - Cleveland South 6200 Quarry Lane Independence OH, 44131 (get directions)
Cost:	Members $25 \| Non-Members $35

or call 216.241.8188

How do you measure success?
Gone are those halcyon days when "creative" ideas drove agency business. Success is now defined by multi-channel integrated campaigns with focused measurement, optimization and analytics. Join us on Tuesday, September 14 as David Savage, executive vice president/managing partner of the R2C Group, discusses Accountability and ROI: Advertising Trends in 2010.

David will provide strategic advice on:

- The importance of ROI for future marketing programs
- The role emerging new media will play in accountable advertising
- The new opportunities and challenges facing direct marketers in the new ROI-driven world

Reserve your seat today and bring your questions on September 14 to kick-off the 2010-2011 season!


David heads up R2C Group's client service and new business in the Philadelphia office. Previously, he was a publicist for DRTV'S Guthy-Renker, QVC spokesperson for The Sharper Image and former chairman of the Electronic Retailing Association's Education Committee, of which he is currently a member.		R2C Group, Inc., is the largest independently owned direct response advertising agency in the country, specializing in brand-building accountable advertising. Headquartered in Portland, Oregon, R2C Group works with brands including General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals and more.

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